At Hook0, we are committed to building software that stands the test of time. In an era where information is often transient, ensuring the longevity of data is paramount. Our mission is to provide an open-source, reliable, and durable webhook infrastructure, ensuring that the integrations you build today remain operational in the future.
But longevity isn’t just about technology, it is about how we build our company. We believe that the way a company is funded determines its destiny. That is why we choose to bootstrap rather than chase endless funding rounds. We’re not here to impress investors with hockey-stick growth projections; we’re here to serve our customers with a product that works today and will still work in a decade.
Our approach to ensuring long-term sustainability:
- Simplicity is key. We are staunch opponents of software complexity. Clean and straightforward code is more durable, easier to maintain, and adaptable. Complexity introduces unnecessary dependencies, increases the risk of failure, and forces users into costly migrations. At Hook0, we embrace simplicity and clarity, ensuring that our software is built to last.
- We prioritize core value over feature creep. We love our customers, and we listen carefully to their needs. But we don’t say “yes” to every feature request. Great software isn’t about adding more, it’s about adding the right things. The best upgrade is the one that doesn’t break what already works. Every feature we add must serve a clear purpose and enhance long-term maintainability.
- No external pressure, no artificial deadlines. When companies raise money, they sell their freedom. Investors expect rapid growth, often at the expense of sustainability and product quality. That’s not what we want for Hook0. By bootstrapping, we control our own roadmap, ensuring we make decisions that benefit our customers rather than external stakeholders.
- Profitability is sustainability. We believe that a business should sustain itself. We build products that pay for themselves: not through speculative investments, but through real customers willing to pay for real value. Profitability isn’t just a goal; it is proof that we’re solving real problems in a way that makes sense.
- Independence means resilience. Hook0 isn’t built to be sold or acquired, it is built to serve its users. We don’t rely on VC money, and we don’t build with an exit in mind. This means we aren’t at the mercy of market downturns, sudden pivots, or an impatient board demanding unsustainable growth. We are fully accountable , and that is exactly how we like it.
Built to Last, Built for You
Software today is often disposable. Products rise and fall overnight, and users are forced to migrate, retrain, and rebuild their workflows as startups collapse or pivot. We refuse to contribute to this cycle.
Hook0 is designed to last. We are in this for the long run. Our customers can count on us, not just today, but for years to come.
That’s why we bootstrap. That’s why we build carefully. That’s why we put our customers first. And that’s why Hook0 will still be here when others have disappeared.